Why publicity is essential for growth of an organization?

It is very essential for an organization to build goodwill among public. An organization cannot succeed without gaining the trust of the people. The public relations professionals used to do positive publicity of your organization using print and electronic medium. Media is the bridge that can connect you to the public. Nobody will know your organization, your products and your services in the absence of media. The publicity is very essential to reach the root of the public and gain recognition. You may think why to opt publicity – a public relations tool to cater to public when you can do it with advertisement? The simply answer is it will be costlier and there are flood of companies making similar products and providing similar services, then why an individual should rely on yours only. The publicity is tool that will present your case as news which will contain the specialist about your products and services. Thus, people will rely on you. 

You can gain the trust of the people. When you will get the trust, your revenue will increase contributing growth of your organization.